AI tools are rapidly changing the landscape of digital marketing strategies & email marketing as well. Email marketing tools are crucial if you are an email marketer and perform email campaigns for your business.
Email marketing is one of the most accurate marketing channels for directly engaging with a targeted audience. By combining with the AI tools it will be more effective in boosting click-through rates and increasing conversion and maximum ROI.
According to Forbes, 47% of email marketers use AI in their email marketing campaigns and 49% of marketers use AI-generated content within it.
AI tools in email marketing are primarily used in personalization(50%), retargeting (47%), and subject lines(47%). Additionally, 44% for dynamic content creation and send-time optimization. While 40% utilize it for predictive analytics of customers’ behavior.
Now Let’s explore the AI tools every email marketer should have in their business.
7 Essential AI Tools For Email Marketers
- HubSpot
The Connecticut-based HubSpot’s CRM suite integrates AI into its email marketing marketing tools. It makes it easier for the marketer to automate and get that personal touch appropriately in email marketing.
Features:
AI-Driven Personalization: Changes the nature and number of emails according to target recipients’ needs and reactions.
A/B Testing with AI: This enables the tool to find the best subject lines, the body of an email, and the layout to use for different emails.
Smart Email Automation: Email automation Organizes several sequences depending on the user’s response and the AI computer analysis.
Best For:
Full-featured marketers, who require CRM integration with powerful AI-driven automation and Personalization.
- ActiveCampaign
Email marketing, automation, and CRM are integrated with AI at ActiveCampaign to provide additional predictive products for customers.
Features:
Predictive Sending: AI on its own is used to send out emails to the level of activity of the particular customer.
Predictive Content: AI really makes use of content that is sent to the recipient in the email depending on his or her interests.
Advanced Automation: Can set up leads nurturing via custom multi-step workflows.
Best For:
Large businesses, and any organization that needs a robust automation tool with artificial intelligence capability to handle a huge subscriber base and sophisticated marketing efforts.
- Convertkit
It is popular amongst creators that include bloggers, podcasters, and online course instructors due to its simplicity and robust automation. It enables its users to build up their audience, connect their subscribers, and monetize through the selling of digital products alongside facilitating efficient email marketing.
Features:
Visual Automation Builder: This is a drag-and-drop feature for the creation of automatic email campaigns.
Subscriber Tagging & Segmentation: Application of Artificial Intelligence for personalized marketing.
Commerce Integration: A good model for direct product sales.
Best For:
Any content creators and entrepreneurs, who want to develop a rapport with their audience, personalize marketing, and sell digital products.
- Mailchimp
Mailchimp is one of the most used email marketing solutions that integrate AI capabilities. It is easy to use and automate, so it is a perfect solution for small and medium-sized enterprises.
Features:
Smart Recommendations: Based on your previous marketing communication efforts, AI determines what time best to send emails.
Behavioral Targeting: Depending on customer actions, it adapts the material that is sent via email.
Predictive Demographics: Age and gender are predicted by AI for better targeting performances.
Best For:
SMEs with the need for functions that allow the prospects analysis using artificial intelligence for enhancing targeting and personalization.
Benefits of AI tools in Email Marketing
- Mailmodo
Milmodo is favored by email marketers for its AI-driven capabilities that automate, personalize, and optimize email campaigns. It is particularly effective for managing large lists, refining marketing strategies, capturing attention, and increasing conversions.
Features:
AI-Driven Automation: Subdues email interactions with smart rules that automate processes and responses.
Personalization Engine: Dependent on the activity of the user and their habits, it provides individually tailored material.
Advanced Segmentation: Splits audience into very detailed categories for systematic advertising.
A/B Testing: It designs subject lines, the layout of the email, and the time of sending the email.
Best For:
Marketers of large or fast-growing enterprises are interested in improving the levels of automation, segmentation, and personalization of excellent-performing email marketing initiatives.
- Phrasee
Phrasee is particularly dedicated to AI in language generation, which specifically concerns bespoke strategies for email marketing subject lines, email copy, and CTAs.
Features:
Natural Language Generation (NLG): AI creates friendly and natural, to the eye, subject lines, and body copies of emails.
Optimization: Tests all kinds of subject lines and body copy for the emails.
Brand Voice Consistency: Helps to prevent cases where machine-generated content is generated with a different tone and personality from your brand.
Best For:
Entrepreneurs who require appropriate copywriting solutions for enhanced, uniform, and efficient promotional emails.
- Drip
Drip is an AI-based email marketing software intended to convert prospects into customers for eCommerce companies.
Features:
E-commerce Personalization: AI uses buyer habits in making the products to recommend products to the customers via emails.
Smart Email Campaigns: Automatically sends out recommended products that may suit the particular customer.
Advanced Segmentation: Segregates customers based on how they make their purchases of the products.
Best For:
Companies who have an e-commerce website and want to increase sales with AI and/or/ personalized email suggestions.
In Summary:
AI has transformed email marketing by reducing manual tasks, improving customer segmentation, and increasing all the crucial metrics of email campaigns. Tools generating engaging content and personalizing e-commerce recommendations help marketers create more effective and resource-efficient campaigns.
