Author: Payal Rawat

As we move further into the 21st century, digital transformation is rapidly reshaping the landscape of retail. From major corporations to small businesses, the adoption of advanced technology has become essential to remain competitive in an increasingly online world. The fusion of e-commerce and digital transformation has led to strategic shifts in how companies approach their consumer packaged goods (CPG) analytics, product offerings, and customer engagement. This article dives deep into how these changes are influencing modern retail strategies, providing actionable insights for businesses looking to navigate this evolving terrain. Role of Digital Transformation in E-Commerce The rise of digital…